The Apple Extension to Other Ecosystems Continues

We had questioned how long it would be until the iTunes and AirPlay 2 features would proliferate to other television platforms during yesterday’s update. We didn’t have to wait long for an answer. Today, LG announced comparable support to what Samsung announced for new models as did Vizio. While Samsung may maintain an edge in not leaving owners of fairly new 2018 sets out in the cold, the proliferation of options at this point only leaves a Roku and Sony announcement up in the air. Whether or not the expected uptick in the use of Apple’s services by individuals that are firmly entrenched outside of the macOS/iOS ecosystem manifests, this approach is certainly unprecedented. We’re expecting that these developments will make more sense after Apple’s WDDC later this year.